Against stiff headwinds of distrust, one project is building a town square for gaming NFTs – with a bevy of big-name backers.

Fractal, the platform for game-related non-fungible tokens (NFT), has raised $35 million in a seed round led by Paradigm and Multicoin Capital. Other investors include Andreessen Horowitz (a16z), Solana Labs, Animoca Brands, Coinbase Ventures and Terraform Labs CEO Do Kwon, among others.

The platform, launched in December by Twitch co-founder Justin Kan, functions as a marketplace for players to buy Solana-based NFTs directly from game companies as well as a secondary marketplace for peer-to-peer trading.

Kan told CoinDesk that since the platform’s launch, every game to partner with Fractal’s new “Launchpad” has sold out its NFT drop, with one collection reaching 33,000 unique buyers. Tiny Colony clocked in with the platform’s largest raise, selling $2 million of its NFTs at launch.

“There’s always been lots of hype around NFTs, but what investors are now seeing is that it’s actually durable,” Kan told CoinDesk in an interview. “Even if it’s a bear market, even if the prices might go down, the idea that people want to collect digital assets on the internet, that's going to stay. Digital items in gaming, it’s like a new category of e-commerce basically.”